As a lively area of inner London, Hammersmith features a hotspot of cultural attractions, transport links and a high quality of living with exciting regeneration projects only further elevating the location’s housing market and property investment prospects.
Located just to the west of Central London, Hammersmith is a residential area boasting a village feel. It’s packed with event venues and cultural offerings from art and cinema to music and sport.
As one of the top entertainment venues in London, the Eventim Apollo is situated in the heart of Hammersmith and plays host to an array of leading live music and comedy gigs. Only a mile away is the O2 Shepherd’s Bush Empire, which is a landmark live music venue set in an Edwardian theatre. Within the district, there is also the lively Lyric Hammersmith Theatre.
Located along the River Thames, Riverside Studios is a centre for art and has undergone a major redevelopment. The centre has a gallery, theatre, cinema and state-of-the-art studio facilities for television and music production.
Football clubs Fulham FC and Queen’s Park Rangers FC are also located in the area, adding live football matches to the long list of events locals can easily attend.
Shopping is at a prime in Hammersmith too with two large shopping centres, Kings Mall and Hammersmith Broadway. Additionally, the Westfield London shopping mall is only a 10-minute tube journey away. Across the borough, there are stores selling fresh produce and even a fresh food street market open two days a week close to the Lyric Theatre.
On top of that, Hammersmith is packed with restaurants, gastropubs and cafes offering dishes from around the world. The Grove is an award-winning gastropub in the area, while The Dove is a popular riverside pub with a history dating back to the 17th century.
There are also riverside walks and plenty of parks and green space, despite it being an urban location. Ravenscourt Park is a 13-hectare open space with a playground, walled garden, children’s paddling pool, bowling green and tennis court.
In recent years, there have been a range of new developments in Hammersmith, predominantly to cater to the area’s growing population. A major regeneration scheme is underway at Old Oak Common and Park Royal.
The area’s transformation is set around the new HS2 station and Crossrail interchange, which is currently under construction. Additionally, new homes, jobs, open spaces and supporting infrastructure will all be brought forward within this scheme.
Another exciting development is the King Street Regeneration, which is set to create a new mixed-use residential and cultural quarter around the Town Hall. A three-screen community cinema, public square, retail units and new build homes are included in the proposals.
Located in London’s Zone 2, Hammersmith has great public transport links. The area has both rail and underground connections, which provides access to the District and Circle Lines.
This makes it an ideal location for many commuters. And the opening of the HS2 station and Crossrail interchange at Old Oak Common will only further boost the area’s connectivity as these improvements are set to make it the best-connected rail station in the UK.
Once the station is complete, there will be six HS2 platforms with services to the North of England, the Midlands and Scotland. Additionally, there will be four Crossrail platforms with connections to Heathrow and Central London and four mainline rail platforms.
On top of that, some parts of Hammersmith even have good walking and cycling routes into Central London. Overall, it’s a well-placed area to live in to enjoy access to some of the best dining, cultural and shopping destinations the capital has to offer.
Hammersmith is located in the W6 postcode district and has a diverse selection of housing. Some of the most attractive streets are lined with Georgian and Victorian properties. Other areas are home to recently converted apartments, Art Deco properties and new build homes.
House prices have been on the rise here. Over the past year, properties in Hammersmith sold for an average of £953,351, according to Rightmove figures. Flats were the most commonly sold type of property in the last year for an average price of £610,884.
The rental market is also seeing growing demand, particularly from young professionals. The Borough of Hammersmith and Fulham is home to numerous large national and multinational companies and organisations, including Charing Cross Hospital, Sony Mobile and AOL. This is providing jobs across a range of sectors.
As it’s considered a safe location, young families are also boosting demand in Hammersmith’s property market. There are eight primary schools, in addition to four comprehensive schools rated ‘outstanding’ by Ofsted. Some of the private secondary schools in the area, including St Paul’s Girls School and Godolphin & Latymer School, are among the best known in all of London.
Tenant demand has been high for rental properties in Hammersmith, as average rents have increased too. This location has many alluring features and future developments that are expected to bring more tenants to the area, providing strong property investment prospects.
The completion of the HS2 and Crossrail interchange at Old Oak Common is expected to have a substantial impact on property and rental values, which has been seen in other areas of London where Crossrail stations have opened.
Hammersmith’s ambitious regeneration plans are making it an even more appealing location to invest in, particularly for international investors looking for a long-term property investment.